This new logomark captures our mission to transform commercial lending by streamlining processes to make the workload easier and more efficient. It captures what Teslar does for community banks: it takes what seems impossible and makes it simple.
The impossible triangle logomark comes from impossible geometry, a type of optical illusion that consists of a two-dimensional figure that is naturally registered by the eye as a three-dimensional object. It is a combination of mathematics and art.
Our new logomark has been designed to keep the heart of what our existing logomark stands for while simultaneously moving our brand forward.