In July 2016, in the small town of Duncan, Arizona, the last bank branch in the town closed its doors. They direct traffic to their nearest branch… 40 miles away. It is a popular belief nowadays that bank branches are on their way out and digital banking is taking its place, but are we looking at the whole picture? Don’t community banks offer a lot more to the communities they serve than just a place to make deposits?
Let’s face it, we are fully immersed in a digital world and banks are finding a decline in traditional banking. Statistics show a 41% decline in teller transactions since 1992, further revealing the need to provide an engaging mobile banking experience.