Valentine’s Day Spending Trends
Consumer behavior is an important economic driving force. Although holidays are never about gift-giving or spending money, these cultural norms are still major factors for the economy. V Day is a staple day for retail industries like floral, candy, and jewelry. To get a deeper look at just how much we are spending, who is spending it, and what we are spending it on, we turned to NRF (National Retail Federation), who has surveyed consumers about Valentine’s Day plans annually for almost 20 years.